The Lego Movie posters appeal to a mass, mainstream and family audience. They entice the target audience to see the film by appealing to the different groups.
This poster presents one of the film characters, Vitruvius. The poster advertises that Virtruvius is voiced my Morgan Freeman. This might entice a large verity of people to see the film as Morgan Freeman is a famous household name. Some of the other posters show other actors in the film, such as: Will Ferrell, Liam Neeson, Elizabeth Banks and Chris Pratt also star in the film and if people know and like certain actors that they know are in the film they will be more likely to see the film. 
This poster would help the film appeal to the audience of girls as it shows a strong, independent female character. If people have heard of Elizabeth Banks then it might make them want to see the film more as it has an actor who they recognise.
This is the main Movie poster and can appeal to the audience in a lot of ways. The explosion in the background suggests there will be a lot of intense action and danger in the film which might appeal towards a teenage audience. A lot of people will be able to recognise some of the superheros such as: Batman,Wonder Woman and Superman.
Lord Business can be seen in the background and is very obviously the villain. He is chasing the the heroes and so are his "Micro-managers" which gives a sense of danger. But there is still hope as he hasn't actually caught the heroes and so the have a chance of escape.
The Slogan at the top "The story of a nobody who saved everybody" can appeal to pretty much everyone. Emmet who is right at the front of the poster is the hero of the film even though he looks very ordinary. Most people think of themselves as ordinary as well and so when they see that an ordinary person saved the whole world in this film, it will not only intrigue them to watch the film and find out how he did it, but it will give them a feeling that they too can accomplish anything.
Emmet looks even more ordinary because he looks absolutely terrified whilst he is running away, whilst everyone else looks serious and concentrated. This further shows that he is not a stereotypical hero and also adds an aspect of comedy due to Emmett's expression.
Mark 6 out of 10. Please delete the poster images as they do not display on your blog.
ReplyDelete1. Aim to indicate which poster you refer to in your opening topic sentence. The third one that you refer to is called the ensemble poster. You do not seem to have analysed the Emmet individual poster?
2. You make relevant comments about the representation of Emmet as 'everyman' but should make the point that, as such, he appeals to a family audience as we can all relate to him. Explain that the tagline anchors this message: 'the nobody who saves everybody', which also generates intrigue, as we ask ourselves how. 'Underdog overcoming odds' themes appeal to family audiences. You draw attention to the 'reluctant hero' in Emmet who inspires us to believe that we could all be heroic when up against the forces of injustice, like Lord Business.
3. You need to comment on what else is visible in the ensemble poster that attracts audiences, such as the chase and explosions promising the thrills of action adventure movies. Equally, as there are superheroes running away from an unknown enemy, this creates intrigue and subverts the genre.
4. The merging of film franchises within the context of the globalization of the media industry is clear from the depiction of the superheroes Batman, WonderWoman, the Green Lantern and Superman. This ensures that even larger audiences are reached. A range of ages will have grown up with these familiar characters.
5. Fair analyses of the individual posters, if on the brief side.